[andy_m]

I think there is often a tendency to think that because you want something, so must everybody else, and you therefore wrongly assume you are in a majority. Recent requests for reminders on Tivo and Sky Atlantic from people who can't understand why Virgin aren't giving their customers "what they all want" underline this fact. The truth its that Virgin are a business and will understand that if they want to make money then they do actually need to give the majority of their customers what they want at a price they want to pay for it. Sorry to say this to those of you who think 3d is the future, but, since recent reports suggest that it will take until 2016 for even just a third of households to have a 3d set, and even then only half will regularly watch 3d content, this is serious "minority" stuff. Whilst Virgin are giving a nod in the right direction with some decent on demand stuff, hopes of getting Sky 3d-given that there isn't a strong enough demand for even Sky Atlantic to be worth the asking price-are pie in the sky.