[Chrysalis]

automated card transactions have very little inherit cost to the seller. By that I mean either an order done over the internet or one done automatically on the phone. The only costs are the transaction fees by the card processor, which for large companies is very low. This seems to have come about because the system is been abused, some companies it seems will charge a significant fee for transactions even when its automated, this in effect allows them to advertise a lower base price to lure customers in and then push of some of the base price as a admin fee of some sort. To me that is false advertising and for that reason the ASA should have already clamped down on this.