Virgin Media has struck a deal with the BBC to give viewers access to hundreds of hours of extra coverage of major sports events next year, including live video streams from the London 2012 Olympics, through its TiVo service.
The wide-ranging deal will give Virgin Media customers access to "enhanced" BBC TV services – the additional video streams and interactive content accessed via the red button – for a range of the corporation's news and sports coverage next year.
Significantly, Virgin Media customers will now have access to all 24 streams of coverage that the BBC is broadcasting of various Olympic events.
http://www.guardian.co.uk/media/2011...eal?CMP=twt_fd