Quote:
Originally Posted by CrazeUK
hey can anyone on here tell me if virgin media are planning to show SKY BOX OFFICE live events in HD?
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Quote:
Originally Posted by mlayzell
I have asked this question before and the reply is don't hold your breath 
SKY like to control HD content they own or right to view exclusive to SKY customers, we only got SKY Sports 1 & 2 in HD because OFCOM forced their hand |
At some point the balance of HD to SD channels will swing and there will be little incentive to continue to support SD variants of channels where there is a HD equivalent. To achieve that, everyone will either have to be fully HD-ready or have a means of down-scaling HD content for SD viewing equipment. That either means having a HD STB or the satellite or cable provider doing the down-scaling centrally. Maybe that's how it works for some channels now. I'd like to see it happen maybe some time in 2013 and definitely by 2015 but there are obstacles.
I feel sorry for DVB-T (FreeView) and DVB-S (particularly FreeSat) customers who have recently purchased equipment but did not opt for HD STBs as they may have to upgrade at a cost sooner than they expected.
Alternatively, the tail could wag the dog and we might be stuck with SD until the majority of people have upgraded and that could take years.
When digital TV was coming, I don't think enough emphasis was put on the fact that HD was rolling out too.