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Re: Revealed: The truth about supermarket 'bargains'
Caveat Emptor - Let the buyer beware
This was the rule in my dealings with commercial suppliers, and is the same when you purchase anything from anybody!
Retailers are there to make a profit and to keep the owners and shareholders happy.
Careful shopping can produce good savings and in most cases supermarkets show the price per unit, per 100g, etc., that can be used for comparison. If shoppers are too lazy to do their homework then they shouldn't complain that the supermarkets are ripping them off when they allow themselves to be ripped off!
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