Quote:
Originally Posted by Chad
I've just been thinking about what Boxnation told you, and the following from the bottom of this page:
http://www.virginmediaentertainment....n/Default.aspx
"Premium TV Services are provided to you by Virgin Media Entertainment".
So just like SKY Sports, SKY Movies etc... when you subscribe to Boxnation you aren't actually getting then service from them at all. Virgin are providing the channel. So it will be true that Virgin are in control of any promotional incentives, and I suppose the actual price on their own platform. So if you take Boxnation you aren't actually a Boxnation customer. Virgin are the customer of Boxnation. We are simply consumers.
I wonder how the carriage deal works? Maybe Virgin pay Boxnation a flat rate to carry the channel each month regardless of how many subscribers it gets i.e. £50,000 per month. Virgin then essentially have complete control how they distribute the channel. Alternatively maybe Virgin get £1.00 of the £10.00 subscription fee with the other £9.00 going to Boxnation directly.
It's all very interesting, and way over my head. Nothing but pure speculation other than the fact that Boxnation are only providing the channel to SKY customers directly and not Virgin customers. |
http://corporate.sky.com/skyviews/ed...oadcasting.htm
Unlike Virgin Media, the Sky platform is required by law to be open to all broadcasters