Quote:
Originally Posted by muppetman11
The cable TV provider is understood to be focusing on securing multi-screen rights rather than hosting only linear channels, in a bid to get the most value from the content on its platform.
Virgin is aiming to provide customers with content “anywhere and everywhere” and is now evaluating all of its content provider relationships with a view to securing multi-screen rights, a source told C21.
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I'm sure that on demand content from Current TV was available once upon a time?
So if this is a new strategy then one gets the feeling that a lot of channel may well be removed from Virgin Media and I don't suddenly see lots of new channels appearing to take their place. After all, there are still plenty of people like me who just like to flick through the channels to see what's on and who don't have the desire to have to be connected "anywhere and everywhere" and if lots of channels start to disappear then VM will loose customers to Sky.