Cable Forum - View Single Post - Coming Soon to Virgin TV (2011) Vol. III.

RichardCoulter · 10-11-2011, 11:57

That's a lot less than I imagined.

With the switch from analogue to satellite they first used the carrot (subsidised equipment with more channels for the same price as analogue) and then the stick (gradually removing analogue channels.)

It may be that they are now using the stick first (the removal of SD channels.) The carrot may be the removal of the HD charge (just for non premium channels to start with for to those who take the highest pack??) to encourage more customers to migrate. This would also negate the competitive edge that VM have over them by offering free HD.

I think it likely that more SD closures will follow.

Does anybody know if the SD channel closures already announced will affect VM?

10-11-2011, 11:57	#4231
RichardCoulter cf.mega poster Join Date: Jan 2008 Posts: 10,871	Re: Coming Soon to Virgin TV (2011) Vol. III. That's a lot less than I imagined. With the switch from analogue to satellite they first used the carrot (subsidised equipment with more channels for the same price as analogue) and then the stick (gradually removing analogue channels.) It may be that they are now using the stick first (the removal of SD channels.) The carrot may be the removal of the HD charge (just for non premium channels to start with for to those who take the highest pack??) to encourage more customers to migrate. This would also negate the competitive edge that VM have over them by offering free HD. I think it likely that more SD closures will follow. Does anybody know if the SD channel closures already announced will affect VM?