There's an info bar on the front page that states a new home page is coming. Some of the features look pretty good (remote Tivo record from the website for example).
Looking at the rest of the proposed features, the player is supposed to be part of the new design so perhaps they were just trying it out (or somebody pressed the wrong button
)?
Edit: Ah, I see you can have the new home page now if you want
http://www.virginmedia.com/?beta=1&vmsrc=vmfeaturepage