Quote:
Originally Posted by denphone
If they cosy up too much some people could accuse them of distorting the market to suit their own ends.
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Trouble is denphon that would have to be proved,i always remember a piece in the Guardian in which ESPN said in some areas they would compete in others they would not, ,and sky do ESPNS marketing in the uk so it does not take a lot of working out really.
http://www.guardian.co.uk/media/2011...cup-sky-sports
Read the above link about theree quarters of the way down tells you how close the relationship is denphone.
Wolff says ESPN is happy for Sky to be the senior partner in the UK. "There will be markets where we bid against each other; there are other territories where we will not. You could have a very good second position in a market if that's the best business model you can build at that time." He adds: "We have a complex, multifaceted relationship with Sky [but] complex relationships aren't new to us. We just have to manage that."