Quote:
Originally Posted by gcampbell
Quite right it should be banned, it's a complete lie.
Downgrade more like.
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The ASA disagrees, so all in all a hollow victory for Sky.
While they ruled the ad did not make it clear enough that it was a marketing communication the ASA concluded the "upgrade" and "better TV experience" claims in the mailing were not misleading.
They told Virgin to ensure future mailings made clear that they were marketing communications, but Sky's complaint that the claims made were misleading specifically in relation to picture quality and the number of HD and SD channels offered by Virgin was not upheld.