Cable Forum - View Single Post - Virgin Media's 'Sky upgrade' campaign banned

Chad · 03-11-2011, 14:02

http://www.guardian.co.uk/media/2011...ed?INTCMP=SRCH

"BSkyB has succeeded in getting a Virgin Media direct mail campaign banned for tricking consumers into thinking it was an official offer of a TV upgrade from its pay-TV rival – but lost a bid to stop Virgin being able to claim it offered a "better TV experience"."

So it was banned for tricking customers into thinking it was from SKY, but not for claiming Virgin offer a better TV experience. It's a great move by Virgin. The story is getting coverage in most newspapers and websites today meaning their message is reaching millions of people. They've successfully highlighted a problem with their competitiors service which has been upheald. Genius.

03-11-2011, 14:02	#10
Chad Inactive Join Date: Jan 2010 Location: Edinburgh Services: SKY Family, SKY Broadband Unlimited, YouView, Netflix, Amazon Instant Video, Boxnation Posts: 5,137	Re: Virgin Media's 'Sky upgrade' campaign banned http://www.guardian.co.uk/media/2011...ed?INTCMP=SRCH "BSkyB has succeeded in getting a Virgin Media direct mail campaign banned for tricking consumers into thinking it was an official offer of a TV upgrade from its pay-TV rival – but lost a bid to stop Virgin being able to claim it offered a "better TV experience"." So it was banned for tricking customers into thinking it was from SKY, but not for claiming Virgin offer a better TV experience. It's a great move by Virgin. The story is getting coverage in most newspapers and websites today meaning their message is reaching millions of people. They've successfully highlighted a problem with their competitiors service which has been upheald. Genius.