But why do you need to read a glowing review of it ? It's like many other channels it either interests you or it doesn't , most pay tv channels have repeats and old shows during the day with key shows shown primetime. Game of thrones , Boardwalk Empire , Treme , Entourage etc are all great shows in their own way and award winning however some viewers will love them some won't , that's the beauty of choice. I personally only watch a few shows on Atlantic and the channel wouldn't be a gamechanger between VM and Sky for me. I suspect Sky themselves will be looking at the figures you quote and seeing how best to increase them but that's something they need worry about not us punters