[devilincarnate]

A direct mail campaign launched by Virgin Media has been banned by the UK advertising watchdog for misleading customers into thinking that it was an upgrade pack from pay-TV rival Sky.

The campaign, launched in late June, involved an official-looking jiffy bag being sent to customers bearing the prominent text reading: "Satellite TV Upgrade Pack."

Smaller text stated that the bag contained "everything you need" to "upgrade to a better TV experience". A small vertical message on the right-hand side of the envelope revealed that it was "promotional material from Virgin Media".

http://www.digitalspy.co.uk/media/ne...gn-banned.html