Originally Posted by Chad
Very true, but still a fact based on the info supplied by BARB.
Let's look at it this way. SKY have 10,200,000 TV customers. Based on the latest BARB figures only 726,000 customers watch SKY Atlantic on a daily basis. This means only 7.12% of SKY's own customers tune in each day to the channel.
Virgin currently have 3,800,000 TV customers however it's not clear how many are actually on the M package i.e. don't receive SKY basic channels. If Virgin were to apply the same viewing % to their customer base, only 270,560 Virgin customers would potentially tune into SKY Atlantic on average.
Even with 14 million potential viewers, if the channel came to Virgin, SKY Atlantic would still fall behind other cable / satellite only channels such as:
Sky 1 - 3,586,000 - Average Daily Reach
SKY Sports News - 2,281,000 - Average Daily Reach
SKY Living - 1,738,000 - Average Daily Reach
Comedy Central - 1,495,000 - Average Daily Reach
Watch - 1,387,000 - Average Daily Reach
G.O.L.D. - 1,341,000 - Average Daily Reach
Disney Channel - 1,031,000 - Average Daily Reach
---------- Post added at 20:55 ---------- Previous post was at 20:52 ----------
The beauty of competition means they know exactly what provider they can go too, to get access to the content they want. Nobody has forced anyone to take our their current TV deal with their current provider. Everyone who posts in these forums, unless they live with parents or guardians, have made the choice to be with their current provider.
---------- Post added at 20:58 ---------- Previous post was at 20:55 ----------
I seriously didn't see this post, before I posted my above ranting.
Sorry
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