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Re: Coming Soon to Virgin TV (2011) Vol. III.
The best way to watch TV
In the quarter we started to market and sell our new TiVo service to new customers and since July have been running
our first TiVo TV advertising campaign. The strong early demand for this service has exceeded our high expectations and
by the end of the quarter we had 162,900 TiVo customers, more than four times the number of customers with which we
entered the quarter.
We are seeing this demand for TiVo from both new and existing customers, with around one third of
all TiVo subscribers being new to Virgin Media. Growth has continued strongly in October, and we had 222,000 TiVo
customers as of 26(th) October.
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