Quote:
Originally Posted by Chad
Exactly the same question I've been asking for 16 months.
I suppose the problem with Premier Sports is whilst it carries plenty of sports, it doesn't really have too many crown jewels. They admit themselves on their website "Premier Sports was formed in 2010 to primarily facilitate the broadcasting of sports events that have been ignored by other broadcasters but have a very strong core following. Currently we focus on Blue Square Conference Football.....".
Blue Square Conference, Swedish Speedway, Cage Warriors, Brisca F1, NRL are sports that fans of those particular competitions will watch but don't have mass appeal. Premier Sports really need something like UFC, NFL or the Europa League to be considered main stream.
Box Nation on the other hand will be showing the best boxing action, featuring the biggest names in the sport, from the UK and world wide. No other channel in the UK, including SKY Sports, will be showing the same amount of live shows as Box Nation. Box Nation will be showcasing the best action and talent each and every week. So unlike Premier Sports, Box Nation will be the clear leader in the content it broadcasts.
I think the problem for Premier Sports and Box Nation is the Virgin model doesn't suit their needs. I would however really like someone from either Virgin or Box Nation to come out and clarify what is happening. If no deal can be done, tell us.
|
I think we also have to factor in that VM seems to have an unwritten policy of NOT adding new TV channels - I'm not counting HD and +1 channels as these are variants of existing channels. If this was the case then VM would have added some new channels at some point over the past twelve months as I think the most recent new channel to launch on VM was Cinemoi.
Given that VM seems not to want to add new channels then eventually VM is going to loose significant subscribers to Sky and other providers who want to watch channels like BoxNation and Premier Sports and they will not be able to explain this away by saying what they said last time when the first evidence of a significant loss in TV subscribers took place. It could be the lack of BoxNation on VM which will finally start to see the company loosing really significant numbers of TV customers and it will be Sky who will benefit.