[andy_m]

I know it's not an option for everybody, but in general it really is the case that Virgin and Sky should be seen as offering different solutions, each with different merits, rather than wondering why they're not the same. That might be frustrating for those who can't erect a dish, or for those who don't live in cabled areas, but that's unfortunately just the way it is. For those with a choice the options are simple-loads of linear channels, more of them in hd, and better value for money if you're into sports/movies or much better broadband, shed loads of on demand content and Tivo. All this "Sky have got this, why haven't we" stuff just completely misses the point.