http://www.theregister.co.uk/2011/09...ent_platforms/
"New sign-ups to Spotify must be Facebook members - the non-Facebook world will have to go somewhere else."
So the big question is, how does this impact on the deal between Virgin and Spotify, if at all? If someone is interested in getting Spotify via Virgin, surely they won't be forced to open a Facebook account first?
It also looks like people with a Smart TV, with access to the Facebook app will be able to access their Spotify account / tunes via the Facebook website.
It would appear selling Spotify as an app to TiVo customers is going to be more challenging than Virgin thought? Surely this move by Spotify actually devalues the deal agreed with Virgin a few months ago. Could Virgin renegade on the deal due to this move by Spotify?