Just as an FYI the Advertising Standards Agency have published a report on the advertising of broadband services in terms of the speeds that operators are allowed to advertise and use of 'Unlimited'.
The advertising of speeds doesn't affect VM, however the 'unlimited' section does, and basically the Detrimental Usage Policy is against those rules, so has to change or 'unlimited' has to go from the advertising by April 2012.
Quote:
"Unlimited" are likely to be acceptable provided that:
The legitimate user incurs no additional charge or suspension of service as a consequence of exceeding any usage threshold associated with an FUP, traffic management policy or the like, and
Provider-imposed limitations that affect the speed or usage of the service are moderate only and are clearly explained in the marketing communication.
The element of the service to which the "unlimited" claim relates is a key consideration in this assessment.
A general claim, "Unlimited Broadband", for instance, will require a provider to demonstrate that their whole broadband service meets the criteria above.
A claim relating to a specific element (i.e. a defined activity or protocol) of a service, for instance, "unlimited web browsing", would only require the provider to show that element of service meets the criteria listed above. Broadband consumers are likely to assume that a claim related to "unlimited web browsing" will allow them unlimited use of the services such as You Tube, BBC iPlayer or another based streaming service. If an online activity like streaming is excluded from the "unlimited" aspect of the service this should be stated prominently.
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Other plans afoot so all good.