[Ignitionnet]

It's disgusting, how dare they reduce prices by less than you'd wish for. They'll lose customers hand over fist for not discounting enough.

I think Tesco will be fine, if Asda end up relying on their sugar daddy Walmart as they aren't making any profit that's their call but how much more room there is left to compete on price is an interesting thought.

EDIT: I've just noticed that you picked on the price of milk, eggs and fruit. Tesco chew the nuts off farmers quite enough already with their buying practices. With animal welfare being more of an issue milk and eggs are products that shouldn't be too cheap else it suggests corners are being cut and/or farmers are being stitched up.

I'd rather pay more knowing the hens and cows were treated with some essence of humanity, and the farmers got at least something like a decent price for their work, rather than having Tesco pay them nothing and their relying on subsidies from the CAP.

Just an alternative viewpoint.