Quote:
Originally Posted by Skullet
I know exactly what it is, it still doesn't change the fact that it completely contradicts the meaning of the word its attached to.
un·lim·it·ed
[uhn-lim-i-tid]
adjective
1. Not limited; unrestricted; unconfined: unlimited trade.
2. Boundless; infinite; vast: the unlimited skies.
3. Without any qualification or exception; unconditional.
The important words to note there are "unrestricted" "infinite" and "unconditional" Do any of those words describe Virgins broadband service? Not even close.
I'm not sure why your trying to defend said practice, regardless of how advertising standards see it.
And I took the time to ask 10 intelligent people earlier today, none of them said what you are saying. And volume isn't unlimited, if it was then they wouldn't be sending people letters for overuse, seriously at least try to keep up. 
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In that case no broadband is unlimited, all lines are limited to the maximum speed they can go