Quote:
Originally Posted by Sephiroth
As you know, the "unlimited1" printed differently in the adverts, the "1" being a superscript suffic. It's the same as an * you see on adverts that lead you small print with "terms & conditions apply".
That is fully accepted in advertising standards and in the courts. The "1" qualifies the word "unlimited" by pointing you to a raft of limitations other than volume.
Ask 10 intelligent peopke in the street what "unlimited1" means when shown to them in an advert and they'd say what I'm saying. Volume is unlimited - you just cant download it always at the rate you want. That they don't tell you when you're gonna hit a threshold is downright shameful.
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I know exactly what it is, it still doesn't change the fact that it completely contradicts the meaning of the word its attached to.
un·lim·it·ed
[uhn-lim-i-tid]
adjective
1. Not limited; unrestricted; unconfined: unlimited trade.
2. Boundless; infinite; vast: the unlimited skies.
3. Without any qualification or exception; unconditional.
The important words to note there are "unrestricted" "infinite" and "unconditional" Do any of those words describe Virgins broadband service? Not even close.
I'm not sure why your trying to defend said practice, regardless of how advertising standards see it.
And I took the time to ask 10 intelligent people earlier today, none of them said what you are saying. And volume isn't unlimited, if it was then they wouldn't be sending people letters for overuse, seriously at least try to keep up.
