[Sephiroth]

As you know, the "unlimited1" printed differently in the adverts, the "1" being a superscript suffic. It's the same as an * you see on adverts that lead you small print with "terms & conditions apply".

That is fully accepted in advertising standards and in the courts. The "1" qualifies the word "unlimited" by pointing you to a raft of limitations other than volume.

Ask 10 intelligent peopke in the street what "unlimited1" means when shown to them in an advert and they'd say what I'm saying. Volume is unlimited - you just cant download it always at the rate you want. That they don't tell you when you're gonna hit a threshold is downright shameful.