Quote:
Originally Posted by KenK
I received a reply email, apologising for the error (addressed to 'Dear reader'  ). They're blaming their 'channel partner', who supplied the image. I don't know if that's good or bad - did DB's rpm go down or up - but if all they're doing is recycling whatever the channels' marketing depts. are churning out, why are VM paying them? |
'dear reader' smacks of a mass mailing ... You probably weren't the only one to mention it to them.
'channel partner' means they used an external company to produce the magazine for them. If so, then it most certainly is that external company's error; they are paid to get these things right. Having said that, it's severely bad form for VM to publicly pass the buck like that. The customer doesn't need to know what the marketing department's agency roster looks like. The VM brand visibly got it wrong and the VM brand should simply apologise, promise not to do it again, and then issue the communications agency responsible for the gaffe with a severe kicking at the next supplier meeting.