|
Re: Coming Soon to Virgin TV (2011) Vol. III.
Quote:
Originally Posted by denphone
l have never made it out to be a bad service as l am verry happy with a large part of Virgins service (Broadband/Phone and Tivo) but l believe that Virgin has stagnated on its TV service as we seem to have to wait a eternity for any new channels and their usual predictable and vague reply is we are still in talks but they have been saying that for years and people are fed up with the constant inactivety on this front and if they don't watch it their loss of 36,000 TV customers in their last quarter will become a avalanche.
|
Facts are our friends - there were 36k net cable disconnections (which include either TV and/or broadband).....
VM Q2 results 2011
Page 1
Quote:
Net cable disconnections of 36,000 in Q2
90% of net disconnections were lower-value single or dual-play customers ARPU of churning customers 16% lower than the average customer
|
If you look on page 18, you will find that VM have lost 21,000 TV customers in the last quarter, but are up 16,000 on the last year. And if you look on page 19, you will see that ARPU per customer is up and revenue is up by £16 million, showing that they (mainly) churned low-revenue/profit customers, which is good business.
From page 1
Quote:
Value and mix of customer base continues to improve
Half of new broadband customers taking 30Mb tier or higher, compared to 18% a year ago
taking 20Mb or above
Increased triple-play and quad-play penetration to 63.8% and 12.6% respectively
Continued growth in cable ARPU, up 3.2% to £47.35
|
Turnover is vanity, profit is sanity - it's pointless keeping customers who you don't make profit from; Capitalism 101....
__________________
Thank you for calling the Abyss.
If you have called to scream, please press 1 to be transferred to the Void, or press 2 to begin your stare.
If my post is in bold and this colour, it's a Moderator Request.
|