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Re: Coming Soon to Virgin TV (2011) Vol. III.
What if the HD and SD channels (the additional ones people want) are sold as a bundle to VM (supplier says to VM "if you want xxxxxxxHD, it must be bundled in with xxxxxxxxSD, at this price") - if only some subscribers took up the chargeable HD option, VM (and the rest of the customers, as they provide the revenue) would be paying for something that a lot of people wouldn't subscribe to (and if they upped the price to balance this, imagine the screams and moans.....).
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