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**Chris** · 19-08-2011, 11:48

Sasha, the number of fans of Big Brother had been dropping for years. The live feed is not going to bring them all flooding back in the numbers required for Channel 5 to make money back on its investment in the show.

They have decided the best way to pick up larger numbers of more casual viewers is to invest their limited budget in social media rather than the live feed. It may not be what the hard core wants, but the hard core never pays the bills because its too small - that's why Channel 4 canned the show last year.

At the end of the day, this is not the BBC. Channel 5 is a commercial operation without the obligation to cater for minority groups. It has to make the sort of TV that attracts enough viewers to satisfy advertisers and that really is all there is to it.

19-08-2011, 11:48	#656
Chris Trollsplatter Join Date: Jun 2003 Location: North of Watford Services: Humane elimination of all common Internet pests Posts: 38,141	Re: Big Brother returns on Channel 5 Sasha, the number of fans of Big Brother had been dropping for years. The live feed is not going to bring them all flooding back in the numbers required for Channel 5 to make money back on its investment in the show. They have decided the best way to pick up larger numbers of more casual viewers is to invest their limited budget in social media rather than the live feed. It may not be what the hard core wants, but the hard core never pays the bills because its too small - that's why Channel 4 canned the show last year. At the end of the day, this is not the BBC. Channel 5 is a commercial operation without the obligation to cater for minority groups. It has to make the sort of TV that attracts enough viewers to satisfy advertisers and that really is all there is to it.