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**Chris** · 16-08-2011, 17:10

I'm not sure that quite so much of it is crap actually ... I think there's some great stuff on there, but it suffers from lack of visibility. If the BBC were to pick up one or two of these shows, for example, I would hazard a guess that with the right promotion and decent scheduling they could pick up maybe 4 million or more (a show like Game of Thrones would have to get at least 3 million to be doing as well on a universally-available channel as it does on Sky).

This is why Sky is ready to sacrifice the potential reach of another 4 million VM homes in order to use the word 'exclusive' on its radio, press and billboard advertising. Even with its brand power it has to push very, very hard to get noticed and its view seems to be that having a unique product helps in that effort.

16-08-2011, 17:10	#7
Chris Trollsplatter Cable Forum Team Join Date: Jun 2003 Location: North of Watford Services: Humane elimination of all common Internet pests Posts: 38,300	Re: Sky Atlantic I'm not sure that quite so much of it is crap actually ... I think there's some great stuff on there, but it suffers from lack of visibility. If the BBC were to pick up one or two of these shows, for example, I would hazard a guess that with the right promotion and decent scheduling they could pick up maybe 4 million or more (a show like Game of Thrones would have to get at least 3 million to be doing as well on a universally-available channel as it does on Sky). This is why Sky is ready to sacrifice the potential reach of another 4 million VM homes in order to use the word 'exclusive' on its radio, press and billboard advertising. Even with its brand power it has to push very, very hard to get noticed and its view seems to be that having a unique product helps in that effort.