Cable Forum - View Single Post - Virgin Media sells UKTV stake to Scripps for £339m

**Chris** · 15-08-2011, 20:12

The overnights are as accurate as they ever were. They tell you how many people watched any given programme as it was broadcast.

The consolidated figures, which are the ones you get from the public part of the BARB website, are the ones that claim to allow for time-shifting, and I suspect what you actually mean is that the consolidated figures are more questionable because they can't yet measure online catch-up, only catch-up via TV.

There may be some truth in that, however, the BBC does from time to time release general, aggregated stats for the iPlayer and while it's not often possible to see how a specific programme has been accessed, it is definitely possible to say that while iPlayer is impressive, its not generating the sorts of figures that would justify the claim that BARB's figures "aren't accurate anymore which remains a FACT".

It's not a fact, even if you put it in caps.

15-08-2011, 20:12	#44
Chris Trollsplatter Join Date: Jun 2003 Location: North of Watford Services: Humane elimination of all common Internet pests Posts: 38,132	Re: Virgin Media sells UKTV stake to Scripps for £339m The overnights are as accurate as they ever were. They tell you how many people watched any given programme as it was broadcast. The consolidated figures, which are the ones you get from the public part of the BARB website, are the ones that claim to allow for time-shifting, and I suspect what you actually mean is that the consolidated figures are more questionable because they can't yet measure online catch-up, only catch-up via TV. There may be some truth in that, however, the BBC does from time to time release general, aggregated stats for the iPlayer and while it's not often possible to see how a specific programme has been accessed, it is definitely possible to say that while iPlayer is impressive, its not generating the sorts of figures that would justify the claim that BARB's figures "aren't accurate anymore which remains a FACT". It's not a fact, even if you put it in caps.