Quote:
Originally Posted by Chris
What he said.
Also bear in mind that despite Sky channels being available in more than half the homes in the UK, their top-rated entertainment channel - Sky One - still only has an average viewing share of about 1% and struggles to screen anything that garners more than 1 million viewers. Sky Atlantic's share (still available in more than 10 million homes) is well under half of one percent. Sky's TV channels simply aren't all that special in the minds of the vast majority of British TV viewers, even those viewers that have access to those channels.
On top of that there is nothing to suggest that people with Virgin Media TV aren't watching broadly the same stuff as everyone else, namely big-name shows on the big-name public service channels, with a little of 'all the rest' thrown in when there's nothing else worth watching.
VM's strength lies not in what linear channels it has available, but in how it can deliver content to its customers. That's where the company's focus has been for quite some time now, and today's announcement is simply another path along that road.
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I'm afraid Chris your living in the dark ages here , them figures merely represent how many watched say Hawaii Five O on its Sunday night premiere airing, what about people who watch it when repeated or VIA Sky Anytime/Anytime+ or Sky Go online.