Quote:
Originally Posted by Digital Fanatic
It's a risk VM are taking, but the end result should be more content and that's what everyone keeps going on about.  |
Its not a risk though is it, a lot of regular posters on this forum are absolutely obsessed with Sky and Sky's content. To the point that if you say sky tv is ok someone will ask something completely uneducated and insane like "
Has your master paid you today"
Virginmedia is now a platform not a content provider so it needs to understand where its strengths are. Its 4 million TV customers give it leverage and it also needs to make its customers understand VM is not sky.
There are 100's of content providers worldwide who will be happy to do deals with VM when they realise the 4 million customers waiting too watch the content.
Surely if you sell your channel to sky you may have a possible 10 million customers but you're up against channels like Sky Atlantic. But on VM you don't have that issue. Turn negatives into positives and get different exclusive content an stop chasing skys tail.
I'm sure VM has a team of people selling its advantages like VOD in HD and Tivo etc. But its customers need to forget about Sky and Skys content.