[muppetman11]

Originally Posted by Jameseh

Sky keep their promises because they have the money to do so. Delay with content? Throw money at them and they'll hurry up. Content doing great on a free to air channel but the content provider is a money grabbing idiot who isn't fit to control the content? Throw money at him for 6 years.

Sky negotiations are the final round of the Crystal Maze. The content provider signs with Sky then Sky let them into the Crystal Dome for 60 seconds and they get what money they can grab. Then they go home with a team building holiday and a badge saying "I sold my soul to the devil".

Good impartial post