Quote:
Originally Posted by zantarous
Virgin didn't develop anything they licensed TiVo and had it tailored to their needs. Remember Virgin is just one of Tivos customers as they are rolling this out to some of the smaller cable companies in the US and Europe. Even the box is the same one several other European cable companies are using so they didn't even have a custom box made.
This would have been far cheaper then developing one in house and as other cable companies ask for more tailoring we can expect more features being rolled out to us.
|
Then all Virgin will really be looking to claw back is the money they invested in the multi-million pound ad campaign for TiVo. Once they have covered the costs of marketing they might consider the TiVo roll-out across their full network.
That's some good info Zantarous, you clearly know your stuff.