Cable Forum - View Single Post - TiVo Is the TiVo charge now £3 per month on all TV packs?

Chad · 27-07-2011, 20:30

I'd be interested to find out how many of the 50,000 are new customers to Virgin and how many were already existing customers.

I'm sceptical regarding future sale figures as Virgin have already targeted their high end paying TV customers, who are likeliest to take TiVo, during the soft launch period and so far only 50,000 have the service. The further 25,000 who currently await installation, judging by posts on this forum and other sites, seem mainly to be VIP and XL customers who are reacting to the price drop. I just can't see Virgin having success selling TiVo to M+ and L TV customers. To get the most out of TiVo you really need TV XL plus SKY Movies and SKY Sports to fully justify the cost of the box, £3.00 per month charge and potentially a 18 month contract.

It's a premium product which has already been targeted at premium customers and has had poor results.

Maybe Virgin will drop the £3.00 charge for all customers by next quarter?

27-07-2011, 20:30	#353
Chad Inactive Join Date: Jan 2010 Location: Edinburgh Services: SKY Family, SKY Broadband Unlimited, YouView, Netflix, Amazon Instant Video, Boxnation Posts: 5,137	Re: Is the TiVo charge now £3 per month on all TV packs? I'd be interested to find out how many of the 50,000 are new customers to Virgin and how many were already existing customers. I'm sceptical regarding future sale figures as Virgin have already targeted their high end paying TV customers, who are likeliest to take TiVo, during the soft launch period and so far only 50,000 have the service. The further 25,000 who currently await installation, judging by posts on this forum and other sites, seem mainly to be VIP and XL customers who are reacting to the price drop. I just can't see Virgin having success selling TiVo to M+ and L TV customers. To get the most out of TiVo you really need TV XL plus SKY Movies and SKY Sports to fully justify the cost of the box, £3.00 per month charge and potentially a 18 month contract. It's a premium product which has already been targeted at premium customers and has had poor results. Maybe Virgin will drop the £3.00 charge for all customers by next quarter?