Quote:
Originally Posted by Gavin-D
How is this poor? don't expect any more TiVo reductions anytime soon not only have they installed 50,000 they have 25,000 customers awaiting installation. So that's 75,000 customers taking TiVo in just 3 months, not poor by any means.
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It's poor because in April they had 65,000 pre registers yet so far only 50,000 have the service. Also whilst they have 25,000 awaiting installation that means since April only 10,000 more customers have registered and accepted the service. Growth appears to be slowing very quickly, just like all forms of market in the UK currently.
What we need to remember is since 65,000 pre registered in April, Virgin have launched their advert campaign and announced a massive price reduction. I wonder if they would have had 50,000 already installed if the price hadn't been dropped earlier this month? I'm sure if it was still full price Virgin would have been announcing very, very different figures today. In fact the exact words used in the announcement were "we had approximately 50,000 installed". Companies always round up, not down so I think actual TiVo installs are more likely to be between 45,000 and 50,000. Also note Virgin gave a few thousand TiVo's away at the very start which will also be included in the install figures.
I'm still seeing signs that TiVo is struggling. I'm guessing if there isn't a massive uptake in subscriptions on the back of the recent price drop, and ad campaigns, we'll see another price reduction before the 3rd quarter results are announced. Virgin doesn’t want TiVo to be the elephant in the room, and will do whatever it takes to make it a success.