Cable Forum - View Single Post - Virgin Media Notification of Second Quarter 2011 Results

spych102 · 27-07-2011, 17:29

After watching the Q&As Berkett & co defined low value customers as those spending less than £40 per month. That must include a huge number of lost mid market customers. One insightful investor question asked if they had increased prices too much thus creating customer churn. I'm not an expert but I think that these figures are far worse than the VM board and Investor Relations people are spinning. I'm not saying they are about to go bust, just that the figures are disappointingly mediocre.

My other observation of VM, and this comes from personal experience, is that as soon as there is even the slightest expense regarding connecting a customer to their network they desperately peddle cheapo ADSL services rather than investing in that potential customer. To me that is not concentrating on acquiring and retaining high value customers. So, either they forgot to communicate their strategy to sales, which is unlikely, or they are trying to pull the proverbial wool over investors' eyes.

27-07-2011, 17:29	#17
spych102 Inactive Join Date: Jul 2011 Posts: 7	Re: Virgin Media Notification of Second Quarter 2011 Results After watching the Q&As Berkett & co defined low value customers as those spending less than £40 per month. That must include a huge number of lost mid market customers. One insightful investor question asked if they had increased prices too much thus creating customer churn. I'm not an expert but I think that these figures are far worse than the VM board and Investor Relations people are spinning. I'm not saying they are about to go bust, just that the figures are disappointingly mediocre. My other observation of VM, and this comes from personal experience, is that as soon as there is even the slightest expense regarding connecting a customer to their network they desperately peddle cheapo ADSL services rather than investing in that potential customer. To me that is not concentrating on acquiring and retaining high value customers. So, either they forgot to communicate their strategy to sales, which is unlikely, or they are trying to pull the proverbial wool over investors' eyes.