Cable Forum - View Single Post - Virgin Media Notification of Second Quarter 2011 Results

Ignitionnet · 27-07-2011, 15:10

Probably find VM are unashamedly indifferent to the customer loss.

http://investors.virginmedia.com/ima...DetailsID=1113

They were largely low value customers.

• 36k net customer loss
• 90% of which were single or dual-play
• 29% of churn were single-play
• 25k net quad-play add

http://www.guardian.co.uk/media/2011...6000-customers

I do have some issue with the idea that it's not in their psyche to chase unprofitable business though. Think Mr Berkett needs to remind his retentions teams of that one.

27-07-2011, 15:10	#16
Ignitionnet Inactive Join Date: Jun 2008 Location: Leeds, West Yorkshire Age: 47 Posts: 13,995	Re: Virgin Media Notification of Second Quarter 2011 Results Probably find VM are unashamedly indifferent to the customer loss. http://investors.virginmedia.com/ima...DetailsID=1113 They were largely low value customers. • 36k net customer loss • 90% of which were single or dual-play • 29% of churn were single-play • 25k net quad-play add http://www.guardian.co.uk/media/2011...6000-customers I do have some issue with the idea that it's not in their psyche to chase unprofitable business though. Think Mr Berkett needs to remind his retentions teams of that one.