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Old 27-07-2011, 11:41   #7
denphone
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Re: Virgin Media Notification of Second Quarter 2011 Results

Quote:
Originally Posted by Ignitionnet View Post
Nothing to do with the economic climate I don't think more the competition trying harder, BT's ongoing rollout of higher speed services, more competition in the phone market.

VM previously actually benefitted from the economic climate, people not having the money to go out so spending more on in-home entertainment, both they and Sky have been seeing customer numbers increase recently.

If Sky show a similar drop in TV customers and BT Retail a similar drop in broadband customers I may change my mind.

Broadband growth throughout has slowed down, digital TV growth has slowed down. It's a saturated market for both now, operators are fighting over the same group of customers.

Throwing retentions deals at customers to retain them at any cost is stupid. VM are a business and should charge a profitable price on every customer, I hope they are pursuing that policy more aggressively rather than in the past where people would go on MoneySavingExpert and then phone up expecting triple play and to get paid each month for taking it.

EDIT: Forgot this is also historically a weak quarter of the year for VM anyway. By far the more concerning part about this results is the loss of business revenue.
l think the next 2 quarters will reveal whether Virgin strategy is working and remember Sky are expected to post weaker results this week as well.
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