Happy Virgin customers will say Virgin is the best, happy SKY customers will say SKY is the best and happy BT customers will say they are the best.
I'm seeing some really strong brand loyalty coming through on this thread, and many others at the moment. I think both SKY and Virgin have us brain washed. I don't ever remember being so passionate about who I paid my hard earned money to in able to receive "premium subscription TV". I think we all need our heads examined