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Re: Coming Soon to Virgin TV (2011) Vol. III.
Thing is if Cable bend over and take it from behind Sky will always be able to one up them, if they play hardball then in the long run they get better deals. we may have lost the Sky basics for 18 months but they came back at a price that was good for the consumer.
Also a lot has changed since then with regards to peoples viewing habits. Had this been a pre broadband era I would have jumped ship to get access to Atlantic content.
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