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Old 09-07-2011, 20:13   #50
davidthornton
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Join Date: Aug 2005
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Re: Virgin Media close to deal to pave way for digital music service

Quote:
Originally Posted by muppetman11 View Post
Brilliant post , my thoughts exactly. This is superb news for existing spotify customers but how many non spotify customers will want to pay extra. Will this possibly signal the end of Music OD.
How many non Spotify customers will want to pay extra depends on what the VM Spotify offerings include. The Premium (which costs £10pcm) offers streaming at a higher bitrate, offline music on iPhone and integation with Sonos. Some might be prepared to pay for it because now they can get it on their VM bill at a probable discount, rather than going through Spotify directly.

I do see music subscription services working in the future, although Sky couldn't make theirs pay, because managing a music collection is time consuming and there's the potential to lose the music. All one really needs to own/have access to is their playlists and a working Internet connection. I suspect the same will apply to films in the future. The customer will never actually have a copy of the content.
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