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Originally Posted by davidthornton
Customers have asked for it because they want modem-like facilities and because VM are only prepared to offer this via the Superhub. Couldn't it be reasonably argued that if VM had really known what all their customers wanted, they'd have commisioned the Superhub with bridge mode in the first place or thought twice about discontinuing modem-only solutions? 
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I completely agree that the SuperHub should have had bridge mode from the beginning. I personally have no idea why it wasn't. However it is being added, so Virgin have realised it needs to be there because of the customer requests.
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because otherwise they'll have commisioned a rather expensive and over specified cable modem.
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I can pretty much guarantee that most customers with the SuperHub are using it as a router and will continue to do even after modem mode is available
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The kind of people wanting it at this price won't put a burden on technical support.
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But you can't assume that they won't. Support costs don't go away once a bit of kit is installed. You also have to consider it at network upgrades, product launches, and training of staff etc. That is the flip side to the Hubs, it's there to reduce Virgin's costs of equipment supply alongside the customer benefits of easier setup and installation.
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Virgin Media like to offer discounts and different prices to different customers for the same thing. Why break that habit by not offering an additional piece of hardware.
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The two are not the same thing