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Originally Posted by BenMcr
They are writing it because it's what customers have been asking for. It's a simple as that.
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Customers have asked for it
because they want modem-like facilities
and because VM are only prepared to offer this via the Superhub. Couldn't it be reasonably argued that if VM had
really known what all their customers wanted, they'd have commisioned the Superhub with bridge mode in the first place or thought twice about discontinuing modem-only solutions?
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It's the easiest compromise for both parties. Virgin want the SuperHub as the only bit of kit going forward for quite a few reasons, some customers want to use their own kit for other reasons.
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It is if VM are adamant that they want everyone to have a Superhub, regardless of how many people decide to run it in bridge mode rendering 90% of the device superfluous. VM are going to be assuming that the vast majority of their customers will want to use the Superhub as a router rather than as a modem because otherwise they'll have commisioned a rather expensive and over specified cable modem.
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It will not be cost effective going forward (whether paid for or not) to provide a seperate hardware solution for a modem only.
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I cannot really think why not. Charge £150, or whatever its cost is, for the modem if it makes VM happy and only buy in 500. What is there about a modem that is really there to support? It's plug in and go, once you know it's compatible with the network. The kind of people wanting it at this price won't put a burden on technical support.
Virgin Media like to offer discounts and different prices to different customers for the same thing. Why break that habit by
not offering an additional piece of hardware.