07-07-2011, 14:28
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#179
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Still REIGNING
Join Date: Jun 2009
Location: Hell
Age: 49
Posts: 5,956
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Re: NotW phone hacking allegations: Milly Dowler, Soham, 7/7, dead soldiers' families
It seems like they are losing a lot of advertising revenue?
Quote:
Businesses who have withdrawn advertising from NoW
Company Comment Amount spent on advertising in NoW Jul 2010-June 2011
SPENDING ON ADVERTISING INFORMATION FROM NIELSEN
O2
"We share the concerns of customers and employees about these quite shocking claims"
£1,084,000
Boots
"We have put on hold further advertising with the NoW. An advertisement, which was printed some time ago, however, will appear in this Sunday's Fabulous magazine."
£809,000
Lloyds Banking Group
Pulled its advert for this week as "a tactical decision" and reviewing the longer-term position.
£518,000 (Halifax and Lloyds TSB)
Vauxhall
Suspends advertising in the News of the World. Will reconsider its position pending the outcome of investigations into hacking allegations
£491,700
Sainsbury's
"Due to the rising concerns of our customers we are suspending any advertising in the NOTW until the outcome of the investigation."
£293,000
Npower
"We are suspending current advertising with the News of the World. We will continue to review our options going forward."
£207,000
Ford
The first to pull out, but left the door open to advertising with other News International titles.
£188,000
Co-op
"The Co-operative Group is a consumer-owned business which adheres to strong ethical standards. These allegations have been met with revulsion by the vast majority of members who have contacted us."
£100,000 (supermarkets and financial services)
Thomson and First Choice
"We have no plans to advertise this week."
£20,000
Aldi
Pulling its adverts from the Irish edition
£24,000
Mitsubishi
"We didn't want to have anything to do with a paper that would behave in that way." The firm will give its unspent money to charity ChildLine.
SPENDING ON ADVERTISING INFORMATION FROM NIELSEN
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http://www.bbc.co.uk/news/business-14059572
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