Quote:
Originally Posted by TheDon
Why can't they?
What difference does it make if they charged £149 and then reduced it to £99 refunding £50 over just charging £99 from the offset?
Since they announced the initial pricing the market has changed, you can now pick up a 1TB Sky+HD box for £49 when before it was £250, so Tivo was no longer competitive at that pricing.
|
I'm just pretty sure refunding millions of pounds wasn't in their strategy for TiVo. They clearly overestimated the pricing, and what people would pay for a premium product. I'm sure they've overestimated demand too. The second quarter results at the end of this month will clarify everything. If I'm wrong, I'll eat my hat and humble pie. Or a hat full of humble pie!