Quote:
Originally Posted by Lew
Or alternatively enough people did take up the original offer that they could drop the price sooner than they planned.
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But they may alienate existing customers. Market research company's say its costs 5 times the price to attract a news customer as it does to keep an existing one.
Virgin should remember this. You don't milk existing customers to cover the cost of attracting new ones. You do what Sky does,spend on keeping what you already have.