29-06-2011, 10:17
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#1
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Trollsplatter
Cable Forum Team
Join Date: Jun 2003
Location: North of Watford
Services: Humane elimination of all common Internet pests
Posts: 38,293
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ASA bans 'Stop the Broadband Con' campaign
Quote:
The Advertising Standards Authority has banned Virgin Media from continuing its controversial ‘Stop the Broadband Con’ campaign.
VM will no longer be allowed to run the campaign, which featured a website and other social media, after the ASA ordered it to stop using marketing materials that “discredit or denigrate other marketers”.
Virgin Media claimed in its defence that the phrase ‘stop the broadband con’ was simply a “punchy description of the issue at hand”.
The ASA disagreed and ruled that VM repeatedly suggested users of other ISPs were being conned and treated dishonestly.
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More:
http://www.cableforum.co.uk/article/...ned-by-the-asa
and
http://www.asa.org.uk/ASA-action/Adj...ADJ_50892.aspx
Discuss. 
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