I see. Well, you can either believe Sky:
Quote:
http://www.digitalspy.co.uk/broadcas...-atlantic.html
Sky chief operating officer Mike Darcey has said that cable TV customers are unlikely to get access to Sky Atlantic any time soon, as Virgin Media wants to get the channel "on the cheap".
Darcey indicated that Sky entered initial talks with Virgin Media about a carriage deal for Sky Atlantic, but the two firms were some way off agreeing a price.
He said that Virgin Media would "love Sky Atlantic and love it on the cheap", but Sky offered the channel at a price it believes was "very reasonable".
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…or Virgin:
Quote:
http://www.digitalspy.co.uk/broadcas...-carriage.html
Virgin Media yesterday came out fighting against criticism that Sky Atlantic is not available to its 4 million cable TV customers, claiming that Sky is demanding an "unrealistic" price for carriage of the new channel.
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As I said before, if the price Sky want for the channel is so reasonable then why isn't it on any of the other digital TV platforms either?