Quote:
Originally Posted by carlwaring
C4 may have "had the chance to up their offer" but it was probably too much for them to justify spending on just the one show.
The point is that Sky have the money to be able to outbid any other channel if they want to. However, as has already been said, their strategy seems to be that they see how shows perform on other channels then, if they're a big hit, they'll swoop in with a bigger wad of cash and, essentially, nick the show.
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And thats what they are doing is nicking these shows, its like a smaller football club bringing through a talented youngster and then as that youngster develops into a very good player one of the big teams comes in with a huge offer.
